Jacobs Douwe Egberts is an international player in the field of coffee and tea, with leading brands such as Douwe Egberts, Senseo, L’OR, Pickwick and Piazza D’Oro.
After the successful implementation of SimpleClick pusher presentation for the L’or aluminum cups in the Netherlands, Belgium, Denmark and Sweden, Jacobs Douwe Egberts now also wanted Dubai to use our pushers for a spot on presentation.
After an intensive preparation traject together with Jacobs Douwe Egberts Ukraine, which covers the UAE markets, we made inventory in exactly which materials were needed for an effective pusher presentation in Dubai. In close cooperation with Transmed, the distribute and merchandising partner of Jacobs Douwe Egberts for the UAE, we started the implementation in January. First we developed a customized training day. In Dubai we gave this practical and personal training to all Transmed merchandisers.
The cooperation was very good, all Transmed team members were very enthusiastic and motivated. After the training day we immediately started with installations in several major supermarkets. The first results are immediately promising. Mainly because this kind of push presentations are not standard in Dubai. The SimpleClick method really stands out, which in our opinion will result in positive results in sales.